this post was submitted on 30 Jul 2024
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A good reason would be to get ahead of the bad press and control the narrative. Even something as minor as a bad turn of phrase in an internal e-mail could force them to make a press release early, in that case becaues of the risk of it being stripped of context and leaked to the press by corporate spies or well-meaning whistleblowers in a way that looks way worse than a promise to get around to it later.
Not sure how likely this is compared to it being a fig leaf over cancelling the target altogether.