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206

Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions (news.wsu.edu)

submitted 3 months ago by Kissaki@beehaw.org to c/technology@beehaw.org

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researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

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[–] Skunk@jlai.lu 49 points 3 months ago (12 children)

Well that's true. I was looking at a Zojirushi rice cooker

One of its selling point is: 'Advanced fuzzy logic technology with AI (Artificial Intelligence) "learns" and adjusts the cooking cycle to get perfect results'

I immediately said no thanks and looked for another model without that, and probably cheaper. It's a rice cooker FFS!

[–] x4740N@lemm.ee 8 points 3 months ago (1 children)

But zojirushi is a legitimately good brand and I'd apply an exception for them unless they became enshittified

[–] Skunk@jlai.lu 4 points 3 months ago

I know that's why I'm staying with that brand. I am just looking for another model, I probably don't need all the fuss features of the top of the line model.

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