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X, formerly Twitter, faces 2,200 arbitration cases and filing fees over $3 million
(www.nbcnews.com)
this post was submitted on 29 Aug 2023
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Technology
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I don't see what else one would call their own algorithms and media delivery systems.
Technology is a means to an end so I like to make the distinction of what the company actually does or make. Apple's primary business is selling computer hardware (an actual technology product) so it's a technology company. Microsoft sells software and cloud services (tech tools) so it's a technology company. Netflix sells access to video, so it's a media company. Are algorithms involved? Sure, but they're child's play compared to the algorithms used by high frequency traders, yet those people still unambiguously work for finance/banking companies. Every large retailer employs data scientists and teams of data analysts, but they're still retailers rather than tech companies. Amazon is the trickiest to categorize. Amazon.com is a straight up retailer but AWS is clearly a tech "company." Best to think of that one like a conglomerate.
There is no separating one from the other when it comes to social media. What we see, when and where is dictated by the technology behind it.
Say, by the same logic one might say that Google's main service is organizing and offering information, but it is still one of the main companies one thinks of when it comes to Technology. Rightfully so, because even putting aside cloud storage and the like, its search engine technology is central to what it offers.
I think because people are tired of seeing articles related to social media, they want to argue that it's only technology if it is some sort of device, but that is a simplistic way to see the matter. There's a merit to say that technology is connected to all sort of fields and purposes today, but that doesn't make it less of technology, or the companies behind them less technology-focused.
Social media is technology, and social media companies are a valid topic of discussion in technology communities.
My contention is that the use of technology is so universal that it's not meaningful to call a company a technology company just because they use a lot of technology, even if they have to create a lot of it themselves. Pretty much every big company has on-staff software engineers making and implementing custom technology. It takes a lot of technology to make a law firm work but that doesn't make a law firm a technology company. If we use too-expansive of a definition for what's a technology company, then it applies to almost every company, making it a useless term.
I do not think social media companies are technology focused. They just use technology to achieve their social media (/advertising) business goals, the same as every bank, every hospital, every trucking company, etc.
Absolutely 💯