this post was submitted on 15 Aug 2024
68 points (95.9% liked)
Technology
59219 readers
2821 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
It's actually pretty simple: they have created the perfect conditions.
First, theirs is not a customer but a fanbase. People want to be part of the apple universe because they are fans of it.
Second, they have made it extremely difficult to get out once you enter their ecosystem.
So basically you have a good bunch of people who are fans of their products (so not buying because of functionality but because of fidelity), and another good bunch that are captives of a previous decision and can't get out easily.
There are other minor groups in their customer base, but they aren't that relevant to make a dent in their sales if Apple loses them.