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Short answer: money
Long answer: As more and more ad sales started rolling in, YT was like: “Yes please! Can I have some more of that sweet sweet ad money?” Advertisers were like: “Yeah, sure why not. That seems to boost sales, so how much money can we dump into this black hole?” Some users were like: “WTF! I’m installing an adblocker.”
Meanwhile, nobody was like: “Yes please. I want to see more ads. Who cares about the videos as long as there are lots of ads to watch. This is the best thing ever!”
It's more like... YT realised they would never be profitable selling ads and needed a subscription model. No one wants to pay for a subscription so to improve the perceived value of the subscription they need to make the free offering unbearable.
This is pretty much it.
YouTube Premium is only remotely worth it because regular YouTube is an absolute shitshow
YouTube premium is worth it because of YouTube Music. I've never been impressed with the music recommendation algos of other streaming companies, but YTM has pretty good recommendations (possibly because they kept some decent things from Google Music). I'm kinda surprised the regular YT music recommendations are so bad compared to that of YTM.
I’ve never been impressed with YouTube Music, the UI feels jank and it doesn’t work on half the devices in my home (compared to Spotify which just works on everything)
Interesting, I haven't had any issues across multiple phones/PCs/browsers for anyone in my family plan, but that's internet services for you.
Phones and PCs are fine, I’m talking more smart speakers like Amazon Echo or consoles like the PS5.
Ah, that would be why. Good to know I guess, thanks for the info stranger!