this post was submitted on 21 Aug 2024
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Electric Vehicles

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Ford writes off $1.9bn as it cancels plans for all-electric large SUV in US (www.theguardian.com)
submitted 2 months ago by AmbiguousProps@lemmy.today to c/evs@lemmy.world
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Ford has written off $1.9bn as it cancelled plans for an all-electric large SUV in the US, opting to produce a hybrid version instead in the latest sign of western carmakers struggling to make profitable electric cars.

The US carmaker said on Wednesday that it would not be able to reach a profit on the electric SUV within a year, its measure of whether a new car is viable, citing the stiff competition from Chinese manufacturers. It will initially write off the cost of $400m (£300m) in tooling for the vehicle, plus another $1.5bn (£1.15bn) in extra costs in the future.

Ford also said it would delay the successor to its F-150 Lightning electric pickup truck until 2027, after initially targeting a launch next year.

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[–] auzy@lemmy.world 3 points 2 months ago* (last edited 2 months ago)

I busted someone from a Ford distributor here in Australia talking shit on a Hyundai Facebook ad about EVs.

They're likely doing poorly because of the culture they've developed in their dealership network too

Unlike brands like Tesla, they're also not going all-in . They should start manufacturing batteries and other components for other applications