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And how much were they sold to boys cause idiotic families pushed them only on the boys?
How many girls got told no and got dolls instead of Legos growing up?
There's always been a bias here.
I know a few women now in their 40s who literally have a Lego room in their home. A room dedicated to playing with legos.
I don't think past data reflects reality that would have occurred.
Sure, but what was Lego supposed to do about that? They could have started a multi-decade advertising campaign to try to change social perceptions of girls vs boys toys, and maybe that would have eventually paid off. Or they could just make specific "girl" Legos.
As a business that wants to make money, they went with the latter option and it worked really well. And realistically, I don't think we should expect individual companies to try changing society instead of just targeting their products to society as it is.
It's also worth mentioning that when Lego did studies on it, they found that girls played with their toys differently. The girl Legos were designed to be based around a different type of play, that was supposed to be more appealing. It wasn't as simple as this is in pink and has girly lettering on the box.
Cracks me up that it took Lego several years to barely scratch the surface of your well-made point. This is what happens when you have a male dominated corporate world and and you know when they hire women, they're either hiring women who will agree with them or they're not actually listening to the women that disagree with them.