this post was submitted on 01 Sep 2023
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The concept of "influencer" as a career needs to die a quick death.
I mean I think it's a fine career, it's the name that's dumb.
For the most part they're just entertainers. The "influencer" name suggests way more than should be.
Entertainers are supposed to be entertaining though.
These people have all the "entertainment" value of a late-night infomercial at best. "Oooh, watch me get excited about unboxing this item. Whatever could have Disney sent me this week?"
The worst problem is that these influencers do gain huge amounts of followers, but rarely fact-check or do hard sciences needed to ya know, give information to viewers? See Linus Tech Tips and the whole crap they're into right now.
Well “entertaining” is subjective. If these people weren’t entertaining, they wouldn’t have so many followers.
There are absolutely a ton of people out there taking advantage of certain people and manipulating them as opposed to actually being entertaining, but that’s not an “influencer” problem, that’s just a people problem. That happens in every industry with human interaction.
Plenty of influencers just post content they think their followers will like and use that following to make money as well. And a lot of the time, their followers actually enjoy the things they advertise.
And the great thing is if you don’t like the concept, you can just not follow them.