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Improving online advertising through product and infrastructure | The Mozilla Blog
(blog.mozilla.org)
This is a most excellent place for technology news and articles.
With all due respect, Mozilla is now (and, for a while, has been) an ad company. When an ad company tells you ads are necessary, you should not trust them. Plenty of lousy things have been entrenched as social norms, but it is the job of the entrenchers to justify their existence... Which Mozilla is definitely not doing here.