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Disney+ Slashes Price for a Few Weeks In Promo Effort to Boost Ad-Supported Subscribers (www.hollywoodreporter.com)

submitted 1 year ago by realcaseyrollins@kbin.projectsegfau.lt to c/moviesandtv@lemmy.film

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Disney will offer Disney+ for $1.99 per month as it prepares to debut 'Elemental' on Sept. 13 and the live-action 'Little Mermaid' on its streaming service.

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[–] autotldr@lemmings.world 2 points 1 year ago

This is the best summary I could come up with:

Disney is launching a significant promotional effort meant to help drive subscribers to the advertising-supported tier of Disney+.

That content includes the Disney+ premiere of Pixar’s Elemental, which will debut on the service Sept. 13, Disney says.

Other content debuting on Disney+ in September incldue the live-action adaptation of The Little Mermaid, which debuts Sept. 6, new episodes of the Star Wars series Ahsoka, the second season of Marvel’s I Am Groot, and a new season of Animals Up Close with Bertie Gregory.

The new content, and the accompanying discount offer, is likely meant to help turbocharge subscribers to Disney+’s advertising tier.

Disney+ and other streaming services have been pushing consumers toward ad-supported tiers via price hikes to ad-free offerings and other efforts.

With the ad tiers having better economics and more growth potential, they have become a strategic priority for many companies.

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