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166

Netflix raises prices as password boost fades (www.bbc.com)

submitted 1 month ago by fine_sandy_bottom@lemmy.federate.cc to c/technology@beehaw.org

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Netflix is starting to raise prices in some countries as growth spurred by its crackdown on password sharing starts to fade.

The film and TV streaming giant said it had already lifted subscription fees in Japan and parts of Europe as well as the Middle East and Africa over the last month.

Changes in Italy and Spain are now being rolled-out.

In its latest results, Netflix announced that it had added 5.1 million subscribers between July and September - ahead of forecasts but the smallest gain in more than a year.

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[–] als@lemmy.blahaj.zone 20 points 1 month ago (6 children)

I love that they think upping prices will keep people around to pay those prices?

[–] sunzu2@thebrainbin.org 25 points 1 month ago (3 children)

TBH it has been working so far...

[–] li10@feddit.uk 13 points 1 month ago (2 children)

Yeah, Lemmy loves to talk about how this won’t work and they’ve moved to Plex, but overall it’s been working great for Netflix.

Eventually the bubble will burst and people will start to drop Netflix, but that’s a way off.

[–] Kichae@lemmy.ca 7 points 1 month ago (1 children)

The price is still elastic because many people have another streaming service they can drop. But as they all raise prices, they'll all be whittled down to just one. And then possibly none.

[–] sunzu2@thebrainbin.org 3 points 1 month ago

No doubt but if people would be a little more proactive... We coulda already squeezed the corpo trash

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