this post was submitted on 07 Sep 2023
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] Brokkr@lemmy.world 31 points 1 year ago (1 children)

Agreed, subscriptions only make sense when there is an on-going service, like on-star (no idea if it is worth anything).

So if the digital assistant and driver assistance programs where getting service updates, then this would make sense. However, I'd say that driver assistance really shouldn't need a lot of updates if it was truly ready for the road.

[–] Rozz@lemmy.sdf.org 12 points 1 year ago

Exactly, unless it needs the company to have server space or an internet connection then it's not even close to something that should have a subscription.