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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] Kerfuffle@sh.itjust.works 16 points 1 year ago (1 children)

I’ll plug in my phone, ignore your entire. Infotainment and actively campaign for it to fail and blow up in your face.

This sounds kind of funny. "I'll spend $60,000 on your car but I won't turn on the radio. That'll show you!"

[–] ocassionallyaduck@lemmy.world 9 points 1 year ago (1 children)

More like "if this car is otherwise the best option, I'll go for it, but your policies are actively having me court your compeititors and damaging brand loyalty."

[–] Kerfuffle@sh.itjust.works 10 points 1 year ago

Maybe. I feel like it's going to be kind of hard to make them care if you're still buying their product though.