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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
In Belgium at least they are required (reflectors aren't on all styles of bikes), problem is that cyclists often have battery powered lights which are not very bright to the point you could say they are not even working. And in my experience it really renders cyclists invisible at night until you almost run into them.
In that sense high-viz vests definitely help because they usually make them stand out more than even normal lights.
Ofcourse this is mostly needed in the places with no separate infrastructure and no street lights. (Edit: which is what the situation is in near where I live, the shortest route to bike is through farmlands with no infrastructure for bikes and no streetlight ms for sections of it. I'd personally love better and separate infrastructure since it's basically part of the reason why avoid biking there during the lang dark winter)