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Could you imagine a Nintendo title being advertised like this today? (Conker's Bad Fur Day, N64)
(lemmy.world)
This was printed in Playboy magazine in April 2001.
It's hard to explain to people who weren't around back then how loose the "rules" were for making games. Conker's Bad Fur Day was definitely trying to market itself as edgy, but aside from some faith-based groups who would be upset, nobody really cared.
Even back then this kind of advertisement (and game) was an anomaly coming from Nintendo.
More of an anomaly than it is today, TBH. The console stores and Steam really do not care anymore what goes up on their shop, as long as they can see even a little $$$ from it. Porn games on the eShop and Steam are rampant.