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What Amazon’s Pivot to Prime Video Ads Will Look Like (narwhal.city)

submitted 1 year ago by realcaseyrollins@narwhal.city to c/moviesandtv@lemmy.film

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Starting early next year, the ad-option will be the default for those that subscribe to the e-commerce giant's membership option.

https://www.hollywoodreporter.com/business/digital/amazon-commercials-prime-video-ads-1235598166/

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[–] xyzzy@lemm.ee 11 points 1 year ago* (last edited 1 year ago) (2 children)

This group is the outlier. The reality is most people will either accept ads or pay the $3 extra per month for the content they already had ad-free before.

Because of these price hikes, I'm slowly paring down the streaming services I subscribe to. I get Disney+ and Hulu "free" with my phone plan. I'm only subscribing to Paramount+ for new Star Trek: Lower Decks episodes at this point, and once this season wraps up I'm out for at least a year. Apple TV+ brought me back for the MLS season, but I'll just cancel again until they bring back Severance or the next season starts.

I used to subscribe to Netflix. I used to subscribe to Max. HBO used to be appointment television for me, but now it's all superheroes and reality TV.

In earlier times, I subscribed to VRV (Crunchyroll). I subscribed to Hidive. I even subscribed to Seeso.

And in three months when MLS playoffs end I'll just be down to the two bundled options plus Prime (now with ads)...

[–] wagoner@infosec.pub 7 points 1 year ago

One subscription service at a time is the way I do it also. Once subscriber growth numbers start to stagnate in the future, as is inevitable, I feel a new feature will be signup fees to discourage churn.

[–] realcaseyrollins@narwhal.city 5 points 1 year ago

It's a boiling the frogs thing. Eventually, that $3/mo price will creep up to $7/mo and then $12/mo and then $15/mo