this post was submitted on 03 Mar 2025
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Privacy
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Disclosure: i work at Infomaniak.
I don't think Google was saying "come get your ethical email", more like "get your free email". Infomaniak is making money by selling services. The free tier is just there as a loss leader. Google was already selling ads. So i don't think it compares.
BTW, Infomaniak is already 30 years old :-)
I joined the Gmail Beta during the time it was still being referred internally as Caribou and was still skunkworks--hell, sometime in 2003. There was a recognizable need for an updated email service and Buchheit knew that. Especially considering the alternatives at the time were mainly static HTTP pages with no search features and relied heavily on client-side JavaScript for functionality. The plan was always to have a free tier for private individuals and to sell a non-free version of Gmail to businesses as it was being discussed in that capacity even back then. However, Gmail was always marketed as a socially responsible email provider, just like all of Google products are/were.
It's an oversimplification, but I feel like its still an accurate characterization.