this post was submitted on 05 Mar 2025
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[–] LWD@lemm.ee 11 points 1 day ago (1 children)

With YouTube Lite, customers will be able to watch videos across verticals like gaming, fashion, beauty, cooking, news, and more, ad-free

Oh wow. They'll remove some, but not all, ads!

[T]he new tier won’t offer several benefits in the full YouTube Premium ($13.99 per month) subscription, like downloads, background play, or the ability to watch music videos ad-free.

Price-gating downloads seems pretty evil. The feature doesn't cost Google any extra money. It could even save them a little server strain if a user wants to watch the same video repeatedly. But clearly, this is where Google's surveillance pays off: they know what people want, and they know to demand an extra $6/month for it.

[–] toynbee@lemmy.world 6 points 1 day ago (1 children)

Is "verticals" marketing speak for "categories" or "genres" or does it mean something else?

[–] slumberlust@lemmy.world 4 points 1 day ago (1 children)

It varies by org but yes verticals are usually product silos that serve certain types of customers or needs.

[–] toynbee@lemmy.world 4 points 1 day ago (2 children)

I appreciate the information and that you took the time to answer, but I hate that combination of words.

Still ... Thank you for the response.

[–] LWD@lemm.ee 1 points 1 day ago

It definitely sounds a tad dehumanizing, and I'm not sure if that's intentional or not...

[–] catloaf@lemm.ee 1 points 1 day ago

Vertical market, where they do all of one thing soup to nuts, as opposed to a horizontal market, where they do a little bit of one thing but sell it in a wide variety of scenarios.