this post was submitted on 19 Mar 2025
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Yes, it’s one thing to offer a lifetime subscription early on to get a large cash infusion and reward early adopters, but it’s a big red flag if they don’t get rid of the lifetime subscription eventually. What will happen is one by one, the people that use the service the most will switch to lifetime and your cash flow will dwindle. Eventually the only people left on the month to month are the casual users who don’t use it very often and will leave as soon as a price increase happens.
This is my exact concern.
If I pay for the lifetime pass now, what's to stop them from restricting even more features behind new types of subscriptions and paywalls. "We're adding back the 'Watch Together' feature but it requires a Platinum Plex subscription and will not be a part of Plex Lifetime Pass users."
Seems kind of inevitable honestly.
I've been waiting for this moment for like 8+ years though. I'll just switch when it becomes more obvious.
I don't think they necessarily have to get rid of it, it's just that you can't support a company ALONE from a one time infusion.