this post was submitted on 03 Oct 2023
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Very little of the price is the gold.
An actual gold watch case (excluding the bracelet and the movement inside it) weighs about 20g.
At about £50 a gram that's £1000.
And I doubt the amount of gold in the case of the Apple watch is anywhere near the same amount as in a traditional gold watch case.
I was talking about the bracelet, the watch itself is essentially e waste I think it’s only 18k gold anyway seems like the price of just branding/exclusivity