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Meta wants to charge EU users $14 a month if they don't agree to personalized ads on Facebook and Instagram
(www.businessinsider.com)
this post was submitted on 03 Oct 2023
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This is the best summary I could come up with:
Meta has a new plan to navigate the European Union's tough new ad privacy rules – charge users $14 a month.
The tech giant is considering getting customers in Europe to pay monthly subscription fees to use Instagram and Facebook if they don't agree to let Meta use their data to serve them ads, according to a report in The Wall Street Journal.
The bloc's regulators ruled last year that Meta must give users the option to opt out of personalized ads based on their activity on their platforms.
Showing ads based on user engagement is an integral part of Meta's business model, but it's one that has come under increasing pressure over the past few years.
The potential subscription tiers are the latest sign of how Europe's tough regulatory approach is forcing tech giants to make major changes to their businesses.
Meta was handed a $1.3 billion fine by European regulators for data privacy violations in May, and the company also delayed the launch of its Twitter competitor Threads in Europe over regulatory uncertainty.
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