this post was submitted on 07 Jun 2023
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Technology
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Surely wouldn't it be easier for them to just inject ads into the API and keep it cheap?
IF that's something they can do? I don't know. I don't know a thing about backend work on third-party programs.
There's a part of the that thinks Reddit is the same way and just went "Hell with it, use us or nothing at all" and nukes the whole API except for the big-rollers.
I wouldn't even know who would pay such a high price for that anyway, outside of advertisers and algorithm scrapers.
It is possible for them to return sponsored posts via the API.
Apps will request something like "Give me the first 100 posts from the subreddit /r/aww, using the sorting Hot". And then Reddit can return 95 actual posts with sponsored posts sprinkled in between every so often.