this post was submitted on 31 Mar 2025
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Google To Allow Double Serving Ads. (www.seroundtable.com)
submitted 2 days ago by Tea@programming.dev to c/technology@lemmy.world
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Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location. Google was just experimenting with double serving ads earlier and now it is officially going to be allowed.

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[–] biggerbogboy@sh.itjust.works 9 points 1 day ago

Seeming that I'm getting increasingly pissed off by Spotify giving 5 or more ads without 30 minute adless times and for every 5th song rather than every 8th or 10th, I'm gonna have even more stress from the doubling of all google ads.

At least ublock origin lite does its job pretty well on YouTube, so I won't need to worry until google eventually kills that too.