this post was submitted on 04 Oct 2023
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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg' (www.businessinsider.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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[–] Ullallulloo@civilloquy.com 2 points 1 year ago (1 children)

You're saying that the solution would be to hold TikTok liable in this case for failing to prevent fraud on its platform? In that case, we wouldn't even really need a new law. Mostly just repealing or adding exceptions to Section 230 would make platforms responsible. That's not a new solution though. People have been pushing for that for years.

[–] Pxtl@lemmy.ca 3 points 1 year ago

DMCA wasn't a blanket "you're responsible now", but defined a specific process for "this is how you demand something is taken down and the process the provider must follow".