this post was submitted on 04 Oct 2023
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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg' (www.businessinsider.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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[–] CosmicCleric@lemmy.world 0 points 1 year ago (1 children)

IANAL, but not asking for permission to use their image/persona shows intent?

[–] AdmiralShat@programming.dev 1 points 1 year ago (1 children)

So any and all memes made with someone's face are illegal?

[–] CosmicCleric@lemmy.world 0 points 1 year ago* (last edited 1 year ago)

So any and all memes made with someone’s face are illegal?

I think the dividing line is if the purpose was to make income or just do satire.

But having said that, it's a Brave New World we are all moving into.