this post was submitted on 17 Apr 2025
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Alright, hear me out: we split up Alphabet. Ads and search can be one company, since those two are always going to be related, while Chrome, Android, and the hardware division become the other company. This should help reduce Google's current incentive for privacy invasion.
No. You have got to split search and ads. Otherwise the web search is going to disappear completely and replaced by social media and ai. It’s for Google s own good.
Ad supported search is the only way people will continue to use the internet. I feel the only real reason the internet is so widely used is because of the accuracy and accessibility provided by search engines and without them, the web as it currently exists will die and become small factions of like-minded individuals on forums. Some people like that idea but I'll tell you, as someone who lived through the internet in that era, there was some pretty fucked up shit that came out of those spaces.
We need global agora and we need ways to stay connected on unified platforms and we need to maintain history and knowledge. The Internet is our species's latest evolution. It allows us to combine our collective thoughts and knowledge for better or for worse. Destroying the primary way to navigate the Internet is an awful idea even though the leader of that industry is Google.
What's going to pay for the search part, then?
its for our own good, honestly. fuck google.
Unless is a five way split, it won't really change much.
What? Having Chrome become Chromium and Android being degooglified would be pretty huge?
If it happened, but with only two companies it's so easy for shenanigans to happen. Companies partner up to screw consumers all the time. Harder to pull it off efficiently with more companies.
Same result, different road.
you shouldn't allow a web browser and an operating system be in one company
Browsers should be open standards, like TCP/IP.
browsers are not protocols but applications. how do you make an open standard for an application? was that done before?
Well Edge is a fork of Chromium. The problem is its centrally controlled by Google and large tech giants, hence them banning adblock and such.
TCP over IP as a protocol is an "open standard". Network implementations are nearly always strictly proprietary.
The "protocols" behind browsers are public. HTML, CSS, and ECMAScript are all well defined on sites like the Mozilla documentation. You are free to implement your own browser that follows these standards.
I would honestly want the hardware division split as well. There's still an impetus to turn Android into a walled garden there, too.