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Hundreds of smartphone apps are monitoring users through their microphones
(www.the-independent.com)
This is a most excellent place for technology news and articles.
Anyone whos said anything outloud and then immediately got an ad should know by now that it isnt some conspiracy, its easily testable by not searching something and just talking about it while having an app open, the more obvious one they track is dms, if I dm someone something (text based not posts) ill get ads or posts related to it.
Im assuming they target your wifi too, because my ads change to reflect what I do on other devices too (always noticable as a hobby hopper)