this post was submitted on 02 May 2025
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Technology

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Elon Musk's X lost 11 million users in the EU over the past 5 months (mashable.com)
submitted 3 days ago by alyaza@beehaw.org to c/technology@beehaw.org
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X's user base in the European Union is now officially lower than it was prior to Elon Musk's acquisition of the company.

And that's according to a new report from Elon Musk's X (formerly Twitter, but you knew that). The social media platform now has a total of 94.8 million monthly active users in the EU.

That's a loss of roughly 11 million European users from X's previous transparency report, as highlighted by Social Media Today.

Mashable previously reported on X's declining user base in the EU last fall. Now, we know that X's European user base has continued to drop. In 2022, before Musk acquired the social media platform, the company had more than 100 million users in Europe.

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[–] jaybone@lemmy.zip 6 points 3 days ago (1 children)

lol they claimed some time back to have 3 billion users, so I’m sure this 11 million is no big deal.

Because half of the entire human population has a Twitter account.

[–] PolarKraken@programming.dev 3 points 3 days ago (1 children)

Nah, this seems like a big deal. Not necessarily "imminent doom for Twitter" big, but still. Social media platforms live and die on network effects, and none (that I'm aware of) has ever successfully "forced" their own viability without having naturally strong network effects.

Network effects work in favor of signups and engagement of course, but they work on the downswing too, they can accelerate abandonment and replacement.

[–] jaybone@lemmy.zip 4 points 3 days ago (1 children)

Yeah it’s definitely a big problem for them. I was being sarcastic above. There’s no way they have 3 billion users.