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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)

submitted 1 month ago by Pro@programming.dev to c/technology@lemmy.world

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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] JcbAzPx@lemmy.world 13 points 1 month ago (5 children)

It's always jarring loading a news site without ad blocking. The whole thing just seems cancerous, and that's before you can even start reading the story.

[–] Thrashy@lemmy.world 20 points 1 month ago (4 children)

I recently switched phones and forgot I didn’t have an adblocker installed yet. Clicked on an article and holy shit the modern mobile web is a toxic hellscape without it…

[–] octobob@lemmy.ml 1 points 1 month ago (2 children)

Pretty wild seeing an ad for UL out in the wild in these comments, you an electrician?

I got my MTR in UL 508A a couple years ago

[–] Thrashy@lemmy.world 1 points 1 month ago (1 children)

Architect, so in the neighborhood… I mostly interact with UL in the context of fire-rated assemblies, though.

[–] octobob@lemmy.ml 1 points 1 month ago

Ahh my context is all related to industrial electrical systems. It gets really fun when UL and NFPA 79 start to conflict with each other.

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