this post was submitted on 22 May 2025
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Yes. Of course the big platforms actively seek to undermine competitors. There's billions of dollars at stake. Something that really convinced me was reading about how Facebook ran VPN services to spy on traffic so they could spot budding competitor platforms.
We know reddit used bots at the beginning to generate activity to make the site look popular. Something I'm not convinced they ever stopped doing. I believe reddit corporate still bots their own site for whatever purpose they require in the moment. I absolutely believe they troll their own site. Remember spez is the guy who live edits the production database.
I used facebook way too much and the thing that got me to finally delete my account in 2011 was I had made a post about discovering diaspora and linking my account. Hung out with a friend a month or two later and he loaded up my facebook profile and could see every post I had ever made except the one about a federated facebook alternative.
Veering a little off-topic now, but facebook contacts being my irl friends made that feel so dangerous to me. If half my friends have opinion A and the other half opinion B, then if one opinion is entirely censored but I still see everything posted matching the approved opinion, that will have an enormous sway over how my worldview develops, in a way different from seeing strangers agreeing on those same things.
That's not quite it. The founders made a few of throwaway accounts and posted a bunch of links that exemplified what they wanted people to post. It was fake activity, but I'm pretty sure it wasn't automated. It was maybe 50 posts and I don't think it was a bad thing to do.