this post was submitted on 11 Jun 2025
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According to the comments r/europe_sub and r/canada_sub might be involved as well.

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[–] Brett@feddit.org 15 points 2 days ago* (last edited 2 days ago) (1 children)

Coordinated astroturfing on reddit isnt even a new thing. I had the chance to watch how the whole marketing efforts for the Burnout Paradise remaster unfolded from the very first minute . That was back in 2018. It was so blatant how all the posts popped up on the same minute on several different subreddit and then slowly filled with obvious shill comments which got unnatural ammounts of upvotes. I mean there was also some natural engagement. Its still a beloved franchise. But that made it even easier to pick out the tonedeaf marketeer comments since the remaster wasnt that great and it already showed in the prerelease footage. Astroturfing was probably a thing from the very beginning of reddit. But thats the first example i noticed because it was just so obvious.

[–] Buelldozer@lemmy.today 17 points 2 days ago (2 children)

But thats the first example i noticed because it was just so obvious.

You must have been too young in 2015. Redditors watched in amazement as "the switch" flipped from Bernie to Hillary in literal hours.

The DNC later admitted to spending millions of dollars on actual shills, employed by ActBlue, to "Correct the Record" on Hillary.

[–] Jakeroxs@sh.itjust.works 3 points 2 days ago

Man the CTR shit was so annoying

[–] Brett@feddit.org 1 points 2 days ago

Back then i still clinged to the few active forums which were still around. I slowly started to switch to reddit 2016 i think.