this post was submitted on 19 Oct 2023
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In general, the slightly obscure ones. You buy a Rolex and maybe you are into watches, maybe you just want to show off money. But something like Sinn, IWC, grand seiko, Blancpain, Glasshutte Original, etc would show you like watches because nobody who isn’t into watches knows what those are
Agree with all those except IWC. Way too mainstream of a brand. Out of those, someone wearing a blancpain would IMO likely have a high chance of being a real enthusiast
How many people have you met wearing an IWC that weren’t into watches? In my experience it’s been exactly 0.
Honestly I’d say if they have a watch and it’s not Fossil, Timex, Casio, Citizen, or Orient- they’re probably at least a little into watches.
IWC was all over the new Top Gun movie
For me it’s just hard to imagine there’s an appreciable number of people who noticed that and then decided to buy an IWC without having any other stake or interest in the watch game.
I think a conversation could be had about what defines a “watch person,” because I could see Navy pilots seeing that movie and feeling like they need an IWC in order to be a “cool” pilot in the same way John Wick inspired legions of nerdy dudes to buy microtech switchblades and 2011 pistols. But at the same time it takes a certain level of awareness of a hobby to know the different brands and select one, regardless of whether or not the motive is silly.
I don’t know, I’m just spitballing because it’s more fun than working on presentation slides.
I thought John Wick got people to buy Blanton’s
Sure, but IWC still has more mainstream presence than say Nomos or Sinn. Some rich person not into watches might walk into a store and say "I want the top gun watch".