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[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? (alien.top)

submitted 1 year ago by bisonsurfer1@alien.top to c/watches@style.land

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Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?

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[–] purpletooth12@alien.top 1 points 1 year ago (8 children)

Didn't Zenith make (maybe they still do?) make TV and electronics?

[–] bisonsurfer1@alien.top 1 points 1 year ago (2 children)

This is the problem. If you can’t even distinguish the company from a tv company, that’s an issue.

[–] LiqdPT@alien.top 1 points 1 year ago (1 children)

Many companies make many products. It's not out of the realm of possibility, especially in the 80s, that an electronic company would also make quartz watches.

As it is, I never heard of Zenith watches until maybe the last year. I have decades of Zenith selling TVs and radios in my head.

[–] bisonsurfer1@alien.top 1 points 1 year ago

No I don’t mean that it’s an issue with you, it’s an issue that Zenith should be doing better marketing!

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