Watches

0 readers

1 users here now

A community for watch & horology discussion.

founded 2 years ago

MODERATORS

[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? (alien.top)

submitted 2 years ago by bisonsurfer1@alien.top to c/watches@style.land

99 comments fedilink hide all child comments

Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?

you are viewing a single comment's thread
view the rest of the comments

[–] sdujour77@alien.top 1 points 2 years ago (8 children)

Perhaps only me, but I appreciate the under-the-radar positioning of certain upscale brands such as Zenith. People who know, know. And as those folks are more likely to be real watch enthusiasts, it's almost like a secret handshake or password or something. Just more fun.

[–] anbsmxms@alien.top 1 points 2 years ago

Yes. I am actually more drawn towards brands that only watch enthusiasts know. Which why I am not really targetting Rolex and Omega. If someone notices my Zenith, we both know we like watches.

load more comments (7 replies)