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I make content online. I host my own web pages, I create my own content.
The difference is I don't do ads and I don't ask for subscriptions. Like the way it used to be. The internet won't die, the internet for profit will. I couldn't care less if AI scrapes my site, it has zero bearing on what I am doing.
The bigger issue, and the article is touching on it "journalism will die". That is significant. Because any moron can post nonsense on the internet and have it picked up (also why the internet won't die). Anyone with money in a different business can pretend to be publishing "news".
I think they are right that AI is not going to save media companies, I don't know who is going to pay journalists, and there are few laws about owning a monopoly on media companies and requiring them to tell the truth.
When people ask me what I want for a gift (birthday, Xmas) my only response now is "a gift subscription to [independent journalist-run media outlet]". I figure if I'm paying for a couple of the ones I like on a rotating basis, that I can go grab archived webpages of the rest.
But it only works if enough people take up that social contract.