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[Zenith] Why does Zenith have such poor brand recognition and lack of prestige among laypeople/non-watch people? (alien.top)

submitted 1 year ago by bisonsurfer1@alien.top to c/watches@style.land

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Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?

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[–] sdujour77@alien.top 1 points 1 year ago (8 children)

Perhaps only me, but I appreciate the under-the-radar positioning of certain upscale brands such as Zenith. People who know, know. And as those folks are more likely to be real watch enthusiasts, it's almost like a secret handshake or password or something. Just more fun.

[–] Hutchmonton@alien.top 1 points 1 year ago (1 children)

I agree 100%. I buy watches for me, not to show off to anyone else that I (am dumb enough to) dropped 10k on a watch. I grew up working class and while I can afford these things now I can’t imagine showing my dad or my relatives that I spend this kind of money on such a frivolous item lol.

[–] imac728@alien.top 1 points 1 year ago

I totally identify with this. My father would freak about my speedmaster even with being able to afford it. It’s just against our midwestern budget DNA.

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