this post was submitted on 19 Jul 2023
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https://mas.else.social/@choyer/110746384528095273
Someone checked and there's already an existing trademark for Firefish in software specifically, at least in Europe. Apparently they make HR solutions of some sort.
https://jobs.firefishsoftware.com/about-us/meet-the-team.aspx
Wow, if they haven't already cleared this with the existing company or lawyers, this is embarrassing.
Wouldn't you do a quick search as an early step in any branding exercise?
Hopefully it doesn’t cause any issues