this post was submitted on 22 Oct 2023
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Technology

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Twitter's lost 13% of its daily users and its rebrand has failed (www.bigtechnology.com)
submitted 1 year ago by sculd@beehaw.org to c/technology@beehaw.org
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The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

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[–] rikudou@lemmings.world 24 points 1 year ago (2 children)

Didn't a lot of people who create content leave, though? 10k OPs is more important than 10k lurkers for Reddit.

[–] Chozo@kbin.social 6 points 1 year ago (1 children)

If the content creators left Reddit, they certainly didn't come here.

[–] rikudou@lemmings.world 3 points 1 year ago

I don't mean content creators necessarily, but people who post content.

[–] astraeus@programming.dev 1 points 1 year ago (1 children)

Lurkers still give ad hits, probably even more than OPs

[–] rikudou@lemmings.world 2 points 1 year ago

Yes, but not without content.