this post was submitted on 13 Aug 2025
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Most youtubers are businesses owned by corporate networks. The person on screen is just the talent pretending to be an organic channel.
I don't understand why people are so shocked and horrified when it turns out that people who do entertainment for a living have been professional entertainers the whole time.
It's because YouTube used to be mostly independent creators, even when people first started making money off it. That was the sales pitch.
Most of them are pretending that they aren't corporate. YouTubers are generally trying to keep up the illusion of authenticity, which on YouTube usually includes pretending that you're on your own.
I mean, the vast, vast majority of entertainment media is an act. Do you watch Top Gear and assume that everything they did happened organically?
No, but the point is that tv shows or movies generally don't pretend like that.
Its the same reason I hate "reality shows". Give me reality or give me fiction. Dont try pretending its real when its not
I dont care if they are a 1 person business or a small team. What im talking about is when a Giant multinational corporation buys up 1000s of youtube channels. I want to watch 1 person or a small team not a big talent corp
Veritasium is partially owned by Vulture Capitalists.
Is that a true fact?
Majority owned. https://www.electrify.video/post/electrify-completes-majority-investment-in-veritasium
Yup
https://www.electrify.video/post/electrify-completes-majority-investment-in-veritasium
Most?
99.9999999% of stats are made up.
Yeah, was gonna say this. Like what YTs are y'all watching? My subscriptions and recommendations are randos playing games with their friends, memes, cat vids, and randos talking about interesting topics or the latest shitty Tiktok trend that I can be horrified by. I'm very lost as to everyone only finding these talent/corporate YTs.
I definitely have encountered the corporate YTs in the VTuber community, and I honestly think that's why I hate Agency VTs so much compared to indie VTs. Watching Hololive/Kurosanji is like watching a bunch of coworkers play Mario Kart. Yeah, you "know" them and "get along", but only in the superficial sense, cause you have to pay your bills. The shit always blows up later on anyway. Way more fun to watch some random with a mid setup play some obscure horror game by themselves or with actual friends.
Obligatory Micro video about it: https://www.youtube.com/watch?v=hJ-rRXWhElI