this post was submitted on 24 Oct 2023
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I’ve always had a lot of respect and admiration for Breitling, even through the John Travolta “I’m a pilot and I wear Breitling” gaudy advertisement years. I think Kern is doing a good job overall, but one thing I just can’t get behind is their insistence on going back to an objectively hideous logo. It just feels like an Invicta logo to me. I love the B, and I love the anchor and wings, but the shield and wings is hideous.
Also, if Sinn can make a Navitimer with 100m water resistance, so can poppa Kern.
They don’t do much to push the envelope, and they rest too much on the Navitimer heritage, IMO.
The new premier line was a hit to me, and I almost bought one, but in the end it was too much polish for me to be comfortable with.