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The new toggle will appear under the “Following” and “Favorites” options listed when you click on the Instagram logo in the app.

The official announcement comes two months after Instagram told TechCrunch that it was not testing such a feature, after reverse engineer Alessandro Paluzzi found that the code in both the iOS and Android Instagram apps was showing a new feed filter that would display Meta Verified subscribers.

Instagram likely sees the new feed as a way to promote Meta Verified subscriptions and get people interested in signing up, as it is now offering them an opportunity for increased visibility.

Meta Verified, which costs $11.99 per month on the web and $14.99 per month on mobile, gives users access to a blue checkmark, enhanced customer support, increased visibility and reach in search and comments, exclusive stickers and more.

After the Tesla CEO acquired Twitter (now X) last fall, the social network debuted paid verification for $8 per month through its revamped X Premium subscription service.

The service also includes other features like an edit button and support for longer posts.

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