TechNews

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Apple appears to be working on a revamp of its TV app that the company hopes will turn it into users’ go-to place for all their shows, movies, and more.

Remember that famous quote where Steve Jobs told his biographer, Walter Isaacson, that he’d “finally cracked” the future of TV?

By combining the iTunes collection of shows and movies, Apple can make the TV app a place worth going even more often.

One reason for Apple to try and make its streaming dreams come true: the impending launch of the Vision Pro headset, which is many things but is most of all a television.

Apple’s Channels strategy has had ups and downs, too; a number of big services, even those like Max that were once available on the platform, no longer are.

And Apple, perhaps most of all — the company that revamped music buying with iTunes, made a fortune with the App Store, and is, in general, better than anybody at selling you content and collecting its commission — just can’t stop trying to make it work.

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