TechNews

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While Amazon has always targeted European organizations with the promise of localized data storage and controls, it had previously distanced itself from the whole “sovereign cloud” concept.

Amazon chief security officer (CSO) Stephen Schmidt called the sovereign cloud a “a marketing term more than anything else,” but last November AWS unveiled its “digital sovereignty pledge,” going some way toward enshrining its data control commitments into stone.

At the crux of the matter is a growing array of regulation — particularly in Europe — that stipulate how people and companies’ data should be handled.

Though even without specific regulation, companies in many industries — such as health care and banking — have been slower to go all-in on the cloud due to concerns about how their data might be harnessed by the tech giants.

The company confirmed to TechCrunch that this won’t be limited to the EU specifically, and organizations across the European continent (including the U.K.) will be able to access it.

Meanwhile, efforts are underway elsewhere to bring a more native flavor of cloud to European markets — a Swedish startup called Evroc emerged from stealth this year with €13 million in funding to develop hyperscale data centers in Europe.

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