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YouTube is in the process of hashing out licensing agreements with record labels to use musicians’ voices to create new music in their styles.

Oppenheimer says that each profile, which comes with an AI-generated description that highlights what Grammarly sees as the defining characteristics of the person’s style (e.g. “positive,” “encouraging”), can be customized to a certain degree.

Users can discard elements such as tone and style choices — say, a tendency to use active voice and compound sentences — that they believe don’t accurately reflect the way they write.

Imagine a company tapping a Grammarly voice profile while a writer’s on leave — or after they’ve been let go — to publish blog posts under their byline without their approval and without compensating them.

“Rather than imitate them, [voice profiles] helps [writers] learn about how they sound, create more personalized output and write in a more authentic way.”

Personalized voice detection and application joins Grammarly’s other generative AI features, many of which are entering generally availability this week.

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