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Jellibeans’ suite of products has garnered the attention of high-street knitwear supplier Aussch, which recently invested $1 million in the five-year-old startup.

To disrupt the old regime, Jellibeans created a combination of Slack and Trello for designers, buyers and merchandisers to collaborate remotely.

Atop the collaboration tool are Jellibeans’ three main analytical features — trend forecasting, which gathers market insight and data from retailers, social media and other relevant channels about fashion brands to predict future trends like the popularity or decline of predetermined styles, for example, the minute details of what material or color is trending; a benchmarking tool, which uses AI and historical data to look at competing brands’ pricing strategies or similar looking products; and lastly, generative AI, which is meant to assist designers in decision-making rather than substitute their originality, which has led to an ongoing debate in the creative industry.

TikTok influencers who run their own collections can also benefit from Jellibeans’ generative AI features, Chow reckoned, as the startup’s goal is to “help designers become independent by using data.”

Its investor Aussco, which is also its user, has supplied knitwear to The Kooples, Kate Spade, Coach, Alexander Wang, Ted Baker, Maje, North Face among others.

“Democratizing design and enabling all stakeholders to collaborate on the design-to-production workflow within a single platform like jelli.studio enables even larger operations like ours to radically improve efficiency by saving us much needed time and money amid today’s voracious appetite for new designs, all the while reducing waste,” Grant J.E.

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