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What’s more, according to conventional wisdom, your story should be supported by a pitch-perfect deck, too.

That said, there are, in fact, people out there raising lots of capital without employing a deck at all.

Before Michal Cieplinksi became the CEO and founder of fintech startup Capstack, he successfully founded several companies and invested in others.

Today, he has refined his story-telling chops to the extent that he doesn’t use a deck at all.

For Cieplinski, not using a deck yields a major benefit: You ensure that your startup is based on a real product and not a feature.

As Cieplinksi says, if your company is reliant on a proprietary product, you often have so much to explain to potential investors that you need a deck to help you.

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