Watches

As the title says, I’m talking fully digital but not “smart” watch. To me something like the digital G-Shocks with heart rate monitors would be luxury digital watches - but monetarily speaking that’s a fairly cheap watch for luxury standards. Is there any out there that are super expensive with actual cool features that aren’t just expensive because they have the Omega, Rolex, etc. name on them. They can be Analog/Digital but nothing smart watch esque (touch screen that’s basically a mini phone). Never really thought about any cool features digital watches could have, i’ve only really cared about regular watches cool features so i just wanted to ask.