So to start with I work at an AD that carry's multiple Swiss brands from $350 price points all the way up to pre-owned PP, AP, of course Rolex, Cartier, etc. Since we are not an AD for those higher brands I like to focus on the brands that we are an AD for and one of them is Longines.
Disclaimer, the company has been great to me and wonderful to work with, that withstanding however, I am a huge fan. I think they offer exceptional value per dollar and I am keen on their vintage leaning design language rich history in the world of aviation.
So that is the why of my question, my actual question is How does the general watch enthusiast on Reddit feel about how the brand is positioning themselves in the market from any aspect such as price point, design language, marketing, public outreach, whatever. What makes them a solid or not so solid brand?
Thank you! I'm trying to get my team fired up about Longines and I want to know what people besides the people I work with think about Longines! Wrist shot of my heritage chrono for some tax.
TLDR: Do you like or dislike Longines and why?
Hugely positive. It was my first "real" watch after rocking a quartz Ripcurl for years (which was also an awesome watch). I got a hydroconquest for my 21st birthday, and it didn't leave my wrist for five years. Looked great, kept great time, I abused the shit out of it and it never gave me issues, etc. Only retired it due to sentimental value. Longines is also consistently considered one of the best values in Swiss watches, as they have excellent movements, tons of options, great finish quality, and a rich and innovative history. I would recommend them to anyone, new enthusiast or old collector alike.
I hate this "real watch" phrase when dicussing higher end watchea. It's so gross.
I hate the term too, hence putting it in quotes, but I feel like a lot of people who get into watches start with them as a functional thing and then go down the rabbit hole of movements and prestige and all that, so there's a substantive difference between buying a watch because you want something useful on your wrist that tells time and buying a watch because of all the other stuff that watch nerds like to geek out about. And Longines is a brand that serves as that gateway for a lot of people. Believe me, I'm not shitting on any watches or any style of watch collecting (I'm wearing a G-Shock right now, and I love microbrand quartzes in my rotation), I'm just saying that a lot of people see a difference between a watch as a tool and a watch as a hobby, and for me, my Longines was the watch that got me into the hobby.
My Casio F-91W is a real watch. I'm with you on this one.