So to start with I work at an AD that carry's multiple Swiss brands from $350 price points all the way up to pre-owned PP, AP, of course Rolex, Cartier, etc. Since we are not an AD for those higher brands I like to focus on the brands that we are an AD for and one of them is Longines.
Disclaimer, the company has been great to me and wonderful to work with, that withstanding however, I am a huge fan. I think they offer exceptional value per dollar and I am keen on their vintage leaning design language rich history in the world of aviation.
So that is the why of my question, my actual question is How does the general watch enthusiast on Reddit feel about how the brand is positioning themselves in the market from any aspect such as price point, design language, marketing, public outreach, whatever. What makes them a solid or not so solid brand?
Thank you! I'm trying to get my team fired up about Longines and I want to know what people besides the people I work with think about Longines! Wrist shot of my heritage chrono for some tax.
TLDR: Do you like or dislike Longines and why?
The Spirit collection is something of a masterpiece for them IMO. Really speaks volumes to their quality at the price point they offer it.
A three hand chronometer for like 2300 bucks. I can’t think of another major offering who can match that price for a COSC certified watch. Also fun fact the spirit collection was designed to specifically appeal to the North American market. With the feeding frenzy on the Zulu timers I feel like they did well
Huh?
Their sister brands have much cheaper COSC certified watches, as low as $800