So to start with I work at an AD that carry's multiple Swiss brands from $350 price points all the way up to pre-owned PP, AP, of course Rolex, Cartier, etc. Since we are not an AD for those higher brands I like to focus on the brands that we are an AD for and one of them is Longines.
Disclaimer, the company has been great to me and wonderful to work with, that withstanding however, I am a huge fan. I think they offer exceptional value per dollar and I am keen on their vintage leaning design language rich history in the world of aviation.
So that is the why of my question, my actual question is How does the general watch enthusiast on Reddit feel about how the brand is positioning themselves in the market from any aspect such as price point, design language, marketing, public outreach, whatever. What makes them a solid or not so solid brand?
Thank you! I'm trying to get my team fired up about Longines and I want to know what people besides the people I work with think about Longines! Wrist shot of my heritage chrono for some tax.
TLDR: Do you like or dislike Longines and why?
They’ve been knocking it out of the park, but most of the hate comes from overreaction to fanboys talking them up like they compete with brands they don’t.
I often seen it the other way around with critics accusing Longines as trying to compete with Tudor. I have a BB41 that I wear as a daily and I don't see it. I see it as Longines "stepping out the shadows". The only people looking to "talking Longines up" are watch reviewers looking for comparisons for their YT videos. I think the brand stands on its own. And I'm craving that Zulu Time in black and gold.